Fiat INDIA :- Fiat hopes global recast will aid India operations
Fiat India Automobiles Ltd, struggling with falling sales, will be looking to a recent restructuring by parent Fiat SpA of Italy to make its cars more popular with buyers in one of the key emerging markets. As part of the new strategy, aimed at enhancing regional focus, a new headquarters for the Asia-Pacific region has been set up in Shanghai that covers India, China, South Korea, Japan, South-East Asia and Australia. New direction: Fiat India president and CEO Rajeev Kapoor. Photo by Abhijit Bhatlekar/Mint. Fiat India has been grappling with sagging sales in the intensely competitive Indian car market, as rivals havebeen launching products to win customers in a slowing economy. In the eight months to August, sales fell 22% to 7,874 cars from a year earlier. Total sales during that period fell 1.26% to 743,358 units, according to the Society of Indian Automobile Manufacturers. The India unit is a 50:50 joint venture with Tata Motors Ltd and makes and sells the Pali