Force Motors SUV 2011 - Force Motors launches SUV Force One

Force Motors SUV 2011 - Force Motors launches SUV Force One

Force Motors SUV 2011

Commercial vehicle maker Force Motors on Friday launched a SUV 'Force One' and plans to launch two more variants in 2012, its managing director said.

The diesel variant SUV would be sold from September 1, the company said.

"The market potential for SUVs is 70,000 vehicles and we aim to sell about 4,000 vehicles in the first year (of launch)," Prasan Firodia told reporters.

Force Motors, known for its light commercial vehicle brands--Tempo, Matador and Traveller--has already invested about Rs 150 crore over the last 12-18 months in its plant to manufacture SUVs in Pithampur, Madhya Pradesh.
The plant has an installed capacity of 12,000 SUVs, which can be ramped up further.

Force One will cost about 1.07 million rupees, the company said.

At 1:18 p.m., shares of Force Motors were trading at 645 rupee, down 0.78 percent in a weak Mumbai market.